"Chattermill enables us to truly connect with our customers by helping us identify complex pain points in multiple areas based on direct feedback for each and every team to act upon.”

Bloom & Wild's goal was to understand their customer’s perception of flower quality. The company needed access to a platform that could provide accurate insights on hard to reach touchpoints of the customer journey.

Bloom & Wild knew they could drive a better customer experience and, ultimately, better business outcomes with data-informed decisions based on customer feedback.

Chattermill enabled Bloom & Wild to analyse feedback in all the different languages they received customer responses in, providing near real-time insights with high granularity allowing data-driven changes to be made faster.

As a result of seamless integration with Bloom & Wild's existing tools and systems, they were able to integrate multiple feedback channels across markets into one easily accessible source of customer experience insights. That was how the company managed to gain a complete picture of the user journey and varying perceptions from their userbase.

By using Chattermill, Bloom & Wild is now able to easily understand how customers feel about different steps of the customer journey, and more importantly, where the areas of high impact are.